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Design Research
Qualitative-focus groups- develop, moderate, report
Individual interview & field studies
Design phone, online surveys; coordinate process
Design & develop ethnographic research & site surveys
Mystery & competitive shop
Quantitative & custom national consumer surveys-create, field, report
Hold 22 federal copyrights for Designed for Success syndicated national research reports:
Rooms of America, Homes of America, Colors of America, Styles of America, Lifestyle/life-stage & personality report . . .
Some Clients Served:
All Saints Lutheran Church
Amerock Hardware
Better Homes & Gardens
Burlington Textiles
Eberwein & Company, Inc.
Elkay Faucets & Sinks
Frigidaire/WCI Appliances
FSC/Waverly Schumacher
Gencorp
Home Depot Corporate
Hunter Fan
Imperial Wallcovering
IRCO Schlage Co.
Levolor/Kirsch/Newell
Lowes Inc.
Lutron Lighting
Mannington Flooring
Masterbrand Corporation
Maracay Homes
Meredith Publishing Corp.
M/I Homes
Moen Corporation
Ogilvy
Plaid Corporation
Private individual homeowners
Procter & Gamble
Rubbermaid Corporation
Thermatru Doors
Thomasville Furniture/FBI
Valspar Paints
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Some Success stories:
Success! Re-design brand work on residential product line led to 14% improvement in gross sales over a five year period and 30% margin improvement. (And client won substantial bonuses for ROI improvements!)
Success! Developed electronic design archiving methodology for extensive product line. Significant $MM cost savings. (Successful roll out at first of several company locations; is now essential)
Success! Created and developed successful sales meeting themes, new product media launches, and p.r. event planning for corporate client's brands. (Which led to some happy clients and outstanding exposure & subsequent sales results)
Success! Identified product licensing opportunities with Disney, Sesame Street, Barney, Precious Moments, Hallmark and others; negotiated and developed over 100 licensed properties. (Understand the importance of licenses, designer names vs. brand names vs. in-house brands)
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Call to discuss your needs.
Ask about our Federally copyrighted syndicated research properties: Homes of America, Rooms of America, Styles of America, Colors of America, Life-style, Life-stage and Personality report, Retail Channel Preference report.
Ask about our designer, dealer, retailer, distributor, realtor, consumer/home-owner, or architectural survey work.
We excel at creating a custom approach to fit your needs. Designed for Success is centrally located in the greater Columbus, Ohio area, an easy trip to most major cities. A consultancy with low overhead and an expert on-call project team-as needed to keep your costs in line. Excellent relationships with international MRA member data tabulation, CATI, focus site rental, online and panel work contract providers. Excellent relationships with international CMG color marketing member color designers across industries. Who can't afford one phone call or free e-inquiry? Experience. Reliability. Integrity. Affordability.
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