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Strategic product/brand/image marketing, trend analysis &
visual communication solutions.
Building success 2008-2009. Some highlights:
Trend Research: Tailored the copyrighted Rooms of America style research report & trend analysis to provide quick online answers for international pet distributor/manufacturer/sales agent to select best designs by retail channel, region, price point & demographic for its key retailers.
Graphics: Designed visual communications solutions for a CPA financial services/financial planning firm including web-site, letterhead identity package and sales materials.
Education: Wrote & designed the Color Preferences of America 12 page booklet for college & university students and clients in workshops- such as IDCEC/IIDA CEU approved 'Beyond Color Hype' first delivered at Neocon a year ago.
Authored: Wrote article on impact of pattern in architecture for international Architectural Design Magazine published by John Wiley & Sons UK - appearing Fall '09. Updates thesis topic on impact of designed environment on behavior.
Community Outreach/Event Planning: Developed, planned, hosted the Spirit, Hope, Health & Wholeness event/workshop themed series beginning with a pink ribbon brunch for those whose lives were touched by breast cancer, a subsequent event on depression/suicide, an event -in progress- on stress management, and one in the wings on substance abuse & recovery. Brought together top flight speakers on body, mind, emotion & Spirit. Rated 'outstanding'.
Member retention, Research & Education: Completed membership research, planning & analysis for CMG color marketing group color education committee including strategic plan, recommendations, web site reference section (bibliographies), university color programs & webinar/CEU program topics.
Columnist: Appointed as Examiner for 2-3x weekly blog posts for Columbus interfaith spirituality topics (ethics, social justice, community outreach, diversity)
Design research blogger: Began design/design research blog postings on Wordpress.com on product, brand, image, design of products/services.
Member retention & Relationship Building: Developed call procedure/log and began on-going, high level member service including calling/visitation & follow up for a large area non-profit. Hospital, hospice, skilled nursing, assisted living & independent- largely seniors.
Brand mapping, trend analysis & product positioning: Designed extensive multi-brand/product style mapping, market trend evaluation and competitor analysis project for international kitchen & bath manufacturer with recommendations, workshop and design trend boards.
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