What are your customers seeking now?
We ask the questions- qualitative, quantitative - watch people in action,
evaluate who they are, understand their needs and translate it for your success:
the colors they want,
the styles they seek,
the materials they prefer,
the shapes that work best,
the combinations they love,
the spaces that feel right,
the emotion of a place or product,
where and how they prefer to shop, and
what makes them buy.
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| We see the forest forest and the trees: Insights beyond numbers |
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Success! Provided leading consumer products company a 10 year color preference history for each of 50 interior home colors based on my copyrighted Colors of America research. (Which led to the right product color choices that sell better.) Do you have the right product/interior colors?
Success! Developed regional and state by state analysis of home interior design and color preferences for a large regional home builder based on my national Homes of America design research survey. (Which led to a design update better focused on each state and each market segment) Do you offer the right styles for each consumer & each market?
Success! Analyzed client's product line by style against all potential exterior and interior architectural styles in America. Identified new opportunities and created style manual for manufacturer of exterior doors. (Which leads to new catalogs, web-site design, to make life easier for retailers, homeowners, builders and manages ROI-product development and inventory) Are you maximizing your market reach with existing products & approaches?
Success! Conducted strategic consumer discussion groups of 'high end' and 'low end' households to determine bedding & window fashion design preferences and shopping differences for textile manufacturer, based on my syndicated Rooms of America research. (Finding: Folks on a budget have a higher taste level than company was giving them credit for, and shop more strategically. I pinpointed how and for which looks, what could be compromised and what were must haves.) Do you know what your customers need, plan, want next?
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Designed for Success specializes in visual marketing, communications & design consulting, trend workshops & provides strategic color, style and product design research and insights.
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